The art market makes many decisions from the gut. That has charm – and it costs money.
As a business psychologist with a market research background, I bring something to the art world that is rare there: methodically sound understanding of how buyers, collectors, and bidders actually make decisions.
Buyer & Collector Understanding
Who buys from you – and who could? Target group analyses and surveys.
Positioning & Strategy
For galleries, auction houses, artist estates, and collections – from brand architecture through marketing plan to web presence.
Market & Feasibility Studies
On new offerings, formats, and technologies – before you invest.
Acquisition Advice
I help find the right artwork – from first-time buyers with modest budgets to professional collectors. It’s not the price that matters, but the fit.
No gut feelings – just methodology.
B.Sc. Business Psychology
Focus on market, advertising, and media psychology – Bachelor thesis with top grades.
M.Sc. Católica Lisbon
Management & Strategic Marketing, with TOP+ Merit Scholarship.
Market Research at GIM
Learned at one of Germany’s most renowned institutes how to draw reliable insights from data.
Master’s Thesis: AI in the Art Market
How artificial intelligence is changing art authentication – and how the market is responding.
From Practice
Charity Auction Villa Windhorst
A room full of young first-time bidders – many with no connection to the art world. We sold works for over €3,000. Not despite the format, but because of it: no reserve prices, understandable context, eye-to-eye. Art mediation is applied psychology.
Study: Acceptance of AI Authentication
65 market participants – collectors, dealers, experts – surveyed on whether the art market trusts a machine with authenticity judgments. Methodically analyzed, with clear recommendations: where AI builds trust and where only humans convince.
Want to know who your buyers really are – or find the right artwork?
In the initial conversation, we clarify without obligation which question concerns you – and whether I’m the right person to answer it.